In the Elizabethan era, Shakespeare asked the universal question, “What’s in a name?”, but in this digital age promising entrepreneurs ask, “What’s in a domain for startup businesses”.
Come. Let’s take a crack at it and end this age-old quest.
Question: Is a quality website and business is enough to rope in audiences?
Myth: Domain name is not important rather than a business and websites?
Reality Check: A domain name is important for an organization to kick-start your business
Let’s decipher this code!
In all honesty, domain for a startup business is the key element for websites. It can create or destroy your website.
Hence, choose a domain name that can work for your business.
Fun fact– There are more than 330 million registered domains in the world at present.
Dig deep with us into the importance of a domain name for startups. You will be able to upgrade yourself as a promising entrepreneur of a startup.
Read on.
Importance of Domain for Startup Businesses
Finalizing a domain name for a new business is like deciding on a company name. It requires attention to detail and a considerable thought process.
In the first place, your domain name is your virtual identity on the web. Therefore, select a domain name that meets your business requirements.
Not to mention, the name should be easy to search and promote.
That being the case, here are the top 3 reasons why domains are important for startups:
1. First Impression is the Last Impression
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2. Domains Define Brands
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3. Right Domain for Startup Businesses Impacts the SEO
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| Did you know that URLs are the first thing noticed by online visitors?
In the event of a good domain name, a positive impression is certain. On the other hand, bad domains push visitors away from websites. |
A domain name is your first opportunity to promote your brand. Thus, select a domain name that can enhance your brand recognition | As per SEO experts, the usage of the right keywords is important in domains. Accordingly, the right keywords can significantly boost SEO rankings.
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Now when you know the importance of domain for startup businesses, it’s time to get one.
Smart Tips to Get the Perfect Domain Name for Startup Businesses
Here are the top 10 smart tips to get the best domain for startups:
1. Choose an Easy Domain for Startup Businesses
The human mind is limited, and this is why domain names came into existence.
Keeping neuroscience away, a budding entrepreneur should always choose a domain name that is relatively easy to remember.
What’s more, additional stress on the human working memory is risky. It can delay other startup tasks. There is a limitation on information for the working memory.
With this intention, always settle for an easy domain name for your startup business.
2. Ensure the Domain Name is Short
To tell the truth, a long and complex domain name can often lead to misspelling. It is quite likely that customers can mistype it.
Thus, short and simple is the best route to move forward.
3. Use Right Keywords for the Right Domain
As per SEO experts, keywords that describe your products and services are the right fit.
For example, those who are in the furniture replacement business should register FurnitureRepair.com or FurnitureReplacement.com.
Granting that, for the domain for startup businesses, add the keyword which people search while looking for products or services.
This will help to improve your rank on search engines and boost traffic.
Did you know?
4. Never Use Exact Match Domain for Startup Businesses
It is never recommended to use a domain name similar to the key phrase of other businesses.
Additionally, key phrases without hyphens; like webdesigning.com, should be avoided. The reason is spamming websites use similar match domains to trick all search engines. They trick the search engines as if they are the same as the search query.
When Google Algorithm changes, such sites are kept out of the list and users are never aware of them.
Not to mention, using such exact match domains result in a low Click Through Rate (CTR) for websites.
5. Never Use Hyphens or Numbers
Hyphens and numbers are not always understood by the audience.
People often make mistakes when they hear a website domain. It is difficult to understand whether it is numerical 4 or spelled out four, or sometimes they misplace a dash.
In such a scenario, always register different variations for your domain.
This way your domain will be error-free.
6. Prefer Branded Domain Name for Startup Businesses over Generic
Being brandable along with creativity is a thousand times better than generic.
Always settle or best domain name for a startup. This is because it is how visitors find you on the web.
Furthermore, it is the foundation of your brand.
While a generic domain name has too many keywords, a brandable one doesn’t. A brandable domain name for startup businesses is memorable and stands out.
As per market research, more than 77% of the clients purchase brands that are associated with the products. What’s more, 90% of such decisions are based on brand associations mixed with positive feelings.
7. Research about the Domain Name for Startup Businesses
When you go for a domain name, ensure it is not trademarked. A domain name should not be copyrighted or used by other businesses.
In addition to it, skipping this rule can cost your business a fortune for the legal problems.
8. Use a Suitable Domain Name Extension
In a simple sense, extensions are suffixes like .com or .net of a web address.
Even though they are placed at the end of the web address, they have specific uses. So make sure you select the one that works for your business.
The .com domain extension is one of the most popular ones. However, to get the best domain name for a startup with the .com extension is a tough call.
The reason being, 1/3 of .com domains in the world are booked by other users.
.in is also a viable option for a good domain name for startups.
Pro tip: It is not mandatory to build a website for every domain. You can forward any extra domains to your primary site.
9. Keep your Domain for Startup Business Short and Conventional
There are many general and important aspects of a quality domain name for a new business.
Here are some of the key characteristics of a quality domain name:
- SIMPLE– No underscore, complex words, punctuations, or hyphens for the domain name
- PREDICTABLE– No odd spellings (for instance, if your name is John and you wish to keep the domain name as Johnblogs.com, the audience can also type as Jonblogs.com)
- SMALL- Domain name should not be more than 15 characters
- ONLY WORDS- Try not to use numbers unless it is mandatory
10. Take a Prompt Decision
Domain names sell very easily, hence act fast.
Also, registering the best domain name for startups is low-priced. So register without wasting a single moment.
If you are having trouble getting the right domain name for your startup, look for domain registrars.
Finding the perfect domain name for a new business is often difficult and requires professional expertise.
Select the Best Possible Domain for Startups
Selecting the best domain for your website is highly critical.
The domain for startup businesses needs hours, if not days to get to the right conclusion. Do not hesitate, since a wrong choice can hamper the business significantly.
In other words, select a domain name is something every startup owner should get right. This is a mandate especially when the website has a commercial purpose.
To know more about the best domain for your startup, get in touch with ZapOne.
We have the core expertise to help startups flourish in their niche.
Why wait? Visit us today, at https://zapone.io/
Time is ticking!